Founded in 1945, London Drugs is a major retail pharmacy chain with 79 locations in the Western Canadian provinces. Starting in January, three flavours of CWENCH Hydration™ will be available in 75 locations of London Drugs, as well as through its online store.
TORONTO, ONTARIO, CANADA - February 4, 2025 - Cizzle Brands Corporation (Cboe Canada: CZZL) (the “Company or "Cizzle Brands"), is pleased to announce that its flagship product CWENCH Hydration™ is being placed in nearly all locations of London Drugs, a retail pharmacy chain operating primarily in the province of British Columbia, in addition to Alberta, Saskatchewan, and Manitoba.
London Drugs placed an initial purchase order to stock CWENCH Hydration™ in 75 out of its 79 stores with three flavour SKUs (BlueRaspberry, Berry Crush, and Rainbow Swirl), which was recently fulfilled by Cizzle Brands. The product is currently being sold in stores and is already available to purchase through the London Drugs online store for home delivery or in-store pickup.
Starting in February 2025, London Drugs will be running in-store promotions for CWENCH Hydration™. Cizzle Brands’ sales and marketing personnel will coordinate directly with London Drugs’ merchandising and store operations teams to drive visibility/awareness in line with broader promotional efforts and campaigns for the CWENCH brand.
Cizzle Brands Chairman and Chief Executive Officer, John Celenza commented, “Our sales team has done a fantastic job achieving market penetration for CWENCH Hydration™ in several key regional markets across Canada and the United States with market-leading retail chains such as Metro in Ontario and Quebec, and now London Drugs in Western Canada. Anyone who has worked in the sports nutrition industry knows how rare it is for emerging brands to be placed in major chains this early in their lifecycle. This not only reflects incredible execution by the entire Cizzle Brands team, but it also speaks to the quality of CWENCH as a hydration drink in an evolving consumer market that is demanding healthy, all-natural, and sugar-free options. We look forward to working with London Drugs as we continue to build out the CWENCH brand footprint across North America.”
Ken Li, who is a Buyer in the General Merchandise category for London Drugs, commented “With its impressive early-stage success across North America, we are thrilled to be adding CWENCH Hydration™ to London Drugs' in-store and online product selections. Consumers of all ages are displaying a sustained interest in better options for staying hydrated, and so we are pleased to have the opportunity to make CWENCH Hydration™ available to our customer base across Western Canada.This month, we will begin with in-store promotions of CWENCH Hydration™, which we expect to be a major catalyst for raising awareness and driving conversions into purchases.”
About Cizzle Brands Corporation
Cizzle Brands Corporation is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
On behalf of the Board of Directors of theCompany,
CIZZLE BRANDS CORPORATION
“John Celenza”
John Celenza, Chairman and Chief ExecutiveOfficer
For further information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
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