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Crafted with precision, proven by champions, and trusted by performance experts, our promise is simple: excellence in every product. You have our word.

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You’re not just buying the highest quality products; you’re stepping inside the gym with the most respected minds in sports science and wellness.

Partnerships

Bringing together the best science-backed formulas, with the best minds in the industry to bring you products that have been proven to move the needle, both in the lab and on the field. Working together to push your performance forward.

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Containing no sugar, only 10 calories and 6+ performing electrolytes, CWENCH Hydration is a better-for-you sports hydration drink developed by legendary strength coach, Andy O'Brien. CWENCH Hydration is endorsed by world-class athletes including Nathan MacKinnon, Cole Caufield, Andrew Wiggins, Adriana Leon, and up-and-coming professional hockey players Gavin McKenna, Chloe Primerano and Jade Iginla.

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