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In its first five months Cizzle Brands has sold over 1,000,000 ready-to-drink units of CWENCH Hydration and generated CAD $4,900,000 in net sales with a 60% gross margin. NHL, NBA, MLB and NCAA teams are now ordering CWENCH as a part of their nutrition strategies. Cizzle Brands' common shares are now trading on Cboe Canada under the ticker CZZL.NE.
TORONTO, ONTARIO, CANADA - January 7, 2025 - Cizzle Brands Corporation (Cboe Canada: CZZL) (the “Company or "Cizzle Brands") is pleased to announce that its Common Shares began trading on the Cboe Canada stock exchange (“Cboe Canada”) on December 30, 2024, providing opportunities for retail and institutional audiences to invest in the company behind CWENCH Hydration (“CWENCH”), a sports hydration beverage brand that has already built up considerable recognition and market presence since its launch in May of 2024.
Within just six months of launching, Cizzle Brands' products have already been ordered by half of all National Hockey League (“NHL”) teams, with 18 franchises currently ordering products for its players and staff, as well as 14 Major League Baseball (“MLB”) teams, 2 National Football League ("NFL") teams, 2 National Basketball Association (“NBA”) teams, and 16 National Collegiate Athletic Association (“NCAA”) teams.
Made from all-natural ingredients with no sugar and 6+ electrolytes, CWENCH Hydration is the flagship brand of Cizzle Brands. The Company is currently scaling its footprint in the sports nutrition and functional beverages markets, the latter of which was valued at USD $97 billion globally in 2022 .
More information about CWENCH can be found at https://cwenchhydration.com/
In a press release dated September 17, 2024, Canlan Ice Sports Corp. (“Canlan”) announced a strategic agreement with Cizzle Brands with the objective of elevating grassroots hockey in Canada, which has proven to be a key early-stage growth driver for CWENCH. Under this five-year agreement, Canlan will provide the following marketing and sales catalysts for CWENCH:
CWENCH Hydration has also been adopted as the Official Hydration Partner of the British Columbia Hockey League (“BCHL”), Hockey Super League, HPL Hockey, and the Klevr Network, resulting in the CWENCH brand being represented on the team uniforms and other gear (e.g., water bottles, towels, etc.) of over 500 youth hockey teams representing12,000+ youth hockey players across North America.
Cizzle Brands' Chief Performance Officer, Andy O’Brien, commented, “Most experienced athletes know that hydration is not only very important for your performance and overall health, but also that optimal hydration involves far more than just drinking water. We created CWENCH by doing input from trainers and athletes at the amateur, collegiate, and professional levels to better understand what modern athletes truly require, and what the incumbent brands have been missing. We took these needs into account while also seeking to formulate a product that is approachable and appropriate for athletes of all ages. Since launching in May, CWENCH has resonated exceedingly well with youth, adult and professional athletes alike. We look forward to continuing to build out this market presence in 2025 and beyond.”
Mr. O’Brien was nicknamed “The Muscle Whisperer” by Sportsnet in 2015, highlighting his work as a trainer to NHL superstar Sidney Crosby, Olympic medallist figure skater Patrick Chan, women’s hockey legend Hayley Wickenheiser, and Olympic swimmer Dara Torres. Mr. O’Brien has also held coaching and consultancy roles for the Pittsburgh Penguins and Florida Panthers.
A video about Mr. O'Brien's thought process in the formulation of CWENCH Hydration can be found here.
Cizzle Brands generated CAD $4.9 million in net revenue from CWENCH sales between its May 28, 2024 launch and October 31, 2024.
In its first quarter of operations (Q4 2024 with its fiscal year-end at July 31, 2024), Cizzle Brands generated CAD $2.1 million in net sales with CAD $1.2 million in gross profit, achieving a 57.1% gross margin. The most recent quarterly results for Cizzle’s fiscal Q1 2025 (August to October 2024) reflected sequential all-around growth with CAD $2.8 million in net sales, CAD $1.75 million gross profit, and an improved gross margin of 62.5%.
Cizzle Brands Chairman and Chief Executive Officer, John Celenza, commented, “My three young daughters are the inspiration that led to the founding of Cizzle Brands, because they are being brought up in a generation in which awareness about what goes into our bodies matters more than ever. Current leading choices in sports nutrition are filled with sugar, artificial ingredients, and trans fats, and we believe the world is demanding better choices. In the Canadian CPG (Consumer Packaged Goods) space, it is rare for any brand to achieve nearly seven figures in sales per month right from the beginning, as CWENCH has. Achieving gross margins of 62% is nearly unheard of at this stage in our category, where gross margin is typically closer to 30%. I am proud of our team who, in less than twelve months, took CWENCH from being a concept, to an in-demand tangible product sold in over 1,200 stores with a multi-million dollar sales pipeline and a listing on on a Tier 1 stock exchange. We expect 2025 to be a tremendous year in which we continue to drive growth and momentum while providing a better hydration option for athletes and health-conscious consumers of all ages.”
For the full press release visit https://www.cizzlebrands.com/news
