The availability of CWENCH Hydration™ in its ready-to-drink format at all 134 Metro locations in Ontario follows only three months after the initial launch of CWENCH’s Hydration Mix with Metro in its Ontario stores.
TORONTO, ONTARIO, CANADA – April 8, 2025 - Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce that the ready-to-drink (“RTD”) version of the four original flavours of CWENCHHydration™ (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) are now being carried in all 134 Metro supermarket locations in Ontario.This placement fortifies the presence of CWENCH Hydration™ in key Southern Ontario markets including the Greater Toronto Area, Ottawa, and London, as well as throughout Northern Ontario markets including Sudbury, North Bay, Sault Ste. Marie, and Thunder Bay.
CWENCH Hydration™ is the flagship offering of Cizzle Brands and was first launched in the North American market in late May of 2024. It has since been picked up by over 1,800 points of distribution around the world with double-digit growth across its top North American accounts as of March 2025, and was the primary driving force behind Cizzle Brands’ $5.64 million in net sales achieved during the first half of its2025 fiscal year (as announced in the Company’s March 17, 2025 earnings press release).
METRO Inc. is a food and pharmacy leader in Quebec and Ontario, operating a network of 995 food stores (as of December 21, 2024) under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis, and Première Moisson, and 640 pharmacies primarily under the JeanCoutu, Brunet, Metro Pharmacy, and Food Basics Pharmacy banners.
The launch of CWENCH Hydration™ in its RTD format in all Metro Ontario stores follows on from the launch of its Hydration Mix in 47 Metro Ontario stores in January as well as its launch of both RTD and Hydration Mix formats at over 100stores in Quebec in March.
More information about METRO Inc. and its retail banners can be found on the METRO corporatewebsite: https://corpo.metro.ca/en/home.html
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Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “Our business relationship with METRO Inc. is continuing to grow and drive value, and we are happy to share that the success of CWENCH Hydration™ in Ontario and Quebec has led to broader distribution across Metro banners in both provinces. More and more Canadians of all ages are seeking and asking for CWENCH by name, which means that having the product available across chains such as Metro is an important aspect of gaining marketshare in the sports drink category. Cizzle Brands is proud to be a supplier toMETRO Inc., and we look forward to continuing to work together as part of the growth journey for CWENCH Hydration™.”
Charles Buhagiar, Sr. Category Manager of OTC, Health and Wellness for METRO Inc. commented, “The Hydration Mix SKUs of CWENCH Hydration are now available inMetro Ontario grocery and pharmacy stores since being added to planograms at the beginning of this year. We are therefore pleased to continue stocking CWENCH Hydration Mix in addition to the brand's ready-to-drink offerings in ourOntario stores, just in time for the spring and summer seasons when it is all the more important to have a healthy hydration option as well as supporting Canadian brands.”
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
On behalf of the Board of Directors of the Company,
CIZZLE BRANDS CORPORATION
“John Celenza”
John Celenza, Founder, Chairman, and ChiefExecutive Officer
For further information, please contact:
Setti Coscarella
Head of Corporate Development
1-844-588-2088
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